“Stories stick in the brain in a holistic way, better than charts, numbers and concepts. As a result the probability that the message will have an impact on behavior goes up.
“I am often approached by former students or people who have seen me speak. When this happens I make a habit of asking, “What do you remember about that session?” It’s amazing how often it is a story as opposed to anything that is conceptual or numerical.”
2. Community – We need each other to test and apply what we know, surface new ideas, transfer our experience to current circumstance. We are social creatures at our core, and rely on the connections and synergies that arise in community to make sense of life, survive, and thrive. Community is the fundamental human learning system. Change leaders that make use of community in their work not only distribute leadership, they draw on people’s shared passion to inform the work. I was recently interviewed on the link between community and brand – there is quite a bit in this article that is relevant.
3. Special Events – Bringing people together face-to-face for a shared experience can move progress forward in dramatic surges. It requires a skilled choreographer to create gatherings that are both professionally appealing and achieve extraordinary impact. Change leaders that master this form have a powerful tool to engage the authentic ardor of their constituents.
– Seth Kahan, www.VisionaryLeadership.com