The prevailing narrative about sustainability for people in the world is that we’re on our way down and can’t change it. So people don’t get involved. Everyone is aware of the Pacific Gyre – a big island full of plastics and trash twice the size of Texas. Plenty of negative messages – such as “Save the planet, kill yourself” Hence, Valerie has set up Designers Accord ” the global coalition of designers, educators, and business leaders working together to create positive and sustainable impact.” Principles of design thinking to create an access point that’s relevant to the interactive community The design trap is designing to solve a symptom rather than solving the problem – e.g. DELL’s new computer – we should not be designing another desktop computer! The taco project found that taco ingredients from a taco shop in SF traveled around the world twice. Here’s the link: http://bit.ly/bbt7Bn “the biggest problem isn’t policy. the problem is that the commoner doesn’t get it.”
For more information about the Global Garbage Patch – have a look at these other blog posts http://bit.ly/9Raedm http://bit.ly/9l3qDW and http://bit.ly/9l3qDW Session background
Valerie Casey Keynote
14 March 2010 from 2:00 PM to 3:00 PM
Exhibit Hall 1, Austin Convention Center
Casey, founder and Executive Director of the Designers Accord, works with organizations all over the world to create positive social and environmental impact. She has been named a “Guru you should know” by Fortune magazine, a “Hero of the Environment” by Time magazine, and a “Master of Design” by Fast Company.
For more information click here: #SXSW #valeriecasey #sundaykeynote Thanks to many of the people who tweeted during this session – some of your words are included in this blog post! Happy days to you
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