Select Page

Joi Ito is a fascinating, relaxed speaker with obvious intelligence. Today he spoke on saving the world and great initiatives/examples; our increasingly fast and complex world; and creative commons. His presentation is definitely in my Top 3 seen today at the South by Southwest Conference!  Here’s teh presentation Joi used: and here’s my notes:

The world is messed up… the technology we’ve created has made life quicker, more efficient. More efficient doesn’t necessarily mean better. More efficient can = brittle. When everything gets connected together it leads to it being more complex.

The only way to deal with complexity is decentralization – an example of this is the internet.

[Joi then talked about the “World Without Oil” game from 2007]

To bring about change, empower people financially, and give people a voice. Amplify the positive.

How do you find those small things you can change and amplify them? e.g. Egypt female genital mutilation – voice was given to those to talk about their experience after being mutiliated and this then led to it being eradicated. Click here to see the website of this work: Positive Deviance.

I believe very strongly in the Internet and that’s my religion.
The internet lowers the cost of failure and allows more opportunity for innovation.
Free and open source software – allows people to collaborate and no cost.

Small pieces, loosely joined. 

Don’t try to know all of it. Embracing chaos. 

One internet is what makes the internet great.

Creative Commons run through – here’s the link to the website and what Creative Commons is about: Creative Commons. Joi noted who is using CC – The White House, TED, Nine Inch Nails amongst others. Nine Inch Nails made $1.6M first week after releasing their album Ghost under CC license.

Entrepreneurialism  – there’s no idea that can’t be prototyped in a week.

Examples of great organisations (some Joi is involved in):
Global Voices – blogging network Joi is involved in. Providing voice to minorities – especially to young people more and more.Witness – technology, training and tools to Human Rights organisations.
Ushahidi – did great work for Haiti
Lulan Artisans – entrepreneurial creativity

All Middle East startups run .Net

Session background

Joi Ito Presentation

5-6pm,13 March, 2010 Ballroom D, ACC

Joichi Ito
Creative Commons

Joichi Ito is the CEO of Creative Commons ( He is a co-founder and board member of Digital Garage JSD:4819 ( He is on the board of CCC TYO:4756 ( and Tucows AMEX:TCX ( He is a Senior Visiting Researcher of Keio Research Institute at Shonan Fujisawa Campus in Japan. He is the Chairman of Six Apart Japan ( the weblog software company. He is on board of a number of non-profit organizations including The Mozilla Foundation, WITNESS ( and Global Voices ( He has created numerous Internet companies including PSINet Japan, Digital Garage and Infoseek Japan and was an early stage investor in Twitter, Six Apart, Wikia, Technorati, Flickr, SocialText, Dopplr,, Rupture, Kongregate and other Internet companies. He has served and continues to serve on various Japanese central as well as local government committees and boards, advising the government on IT, privacy and computer security related issues. He is currently researching “The Sharing Economy” as a Doctor of Business Administration candidate at the Graduate School of International Corporate Strategy at Hitotsubashi University in Japan. He maintains a weblog ( where he regularly shares his thoughts with the online community. He is the Guild Custodian of the World of Warcraft guild, We Know ( Ito was listed by Time Magazine as a member of the “Cyber-Elite” in 1997. Ito was listed as one of the 50 “Stars of Asia” by BusinessWeek and commended by the Japanese Ministry of Posts and Telecommunications in 2000. He was selected by the World Economic Forum in 2001 as one of the “Global Leaders for Tomorrow”, chosen by Newsweek as a member of the “Leaders of The Pack” in 2005, and listed by Vanity Fair as a member of “The Next Establishment” in 2007. Ito was also named by Businessweek as one of the 25 Most Influential People on the Web in 2008.

#SXSW #joiito

Happy days to you

Come back again soon! See more of what I do and think via: