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My favourite panel session so far – really enjoyed this conversation. Click here to see what was discussed:  #crowdfunding
#fundingfromthecrowd- this is the advertised hashtag that was used a little and a little more after the session. This first hashtag (#crowdfunding) was used more in the session.

Session background:

Crowdfunding inverts much that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive experience. This panel brings together several perspectives from the world of crowdfunding to explain different approaches to raising money from the audience for bloggers, artists, podcasters, developers, filmmakers, musicians, and more.

Britta Riley
The Windowfarms Project/R&D-I-Y

Britta Riley raised $25,000 on Kickstarter for the Windowfarms Project in late 2009. The Windowfarms Project, is a mass collaboration of ordinary people focused on developing viable methods of growing food in our apartments through vertical hydroponic gardens made from re-appropriated consumer products. Britta is an artist whose work deals with public participation, mass collaboration, the environment, and innovation in the 21st Century. Through a process she calls R&D-I-Y, she applies a pedestrian mentality to intractable global issues to surprising effect and invites ordinary people to participate in solving big environmental problems immediately through mass collaboration. The rink.Pee.Drink.Pee.Drink.Pee project with Rebecca Bray helped people turn their pee into fertilizer for houseplants instead of flushing it and creating pollution in aquatic ecosystems. Her work has been shown at the Whitney Museum of American Art and MoMA NY. She was a resident artist at Eyebeam Art and Technology Center, NY. Her firm, Submersible Design, does high-level concept design and RFPs for exhibits and interactive work with clients like the Smithsonian NMNH, the Whitney, and the Museum of Science and Industry. She is a graduate of ITP at NYU and St. John’s College, Santa Fe.
Jenna Wortham
The New York Times

Perry Chen

Perry Chen is co-founder and CEO of Kickstarter, a new way to fund creative ideas and endeavors. Kickstarter allows people to offer goods, services and other unique (and frequently, whimsical) benefits to inspire funding from their friends, fans and the crowd. Prior to Kickstarter, Perry was as audio engineer and musician, pre-school teacher, day-trader and waiter. He also co-founded the Southfirst art gallery in Brooklyn, NY, and has been published by Hachette and The New York Times. Perry graduated from Tulane University, A.B. Freeman School of Business in New Orleans. He loves New Orleans.
Robin Sloan

Robin Sloan works on media partnerships at Twitter. Before that, he was a strategist at Current, an independent TV network, and a reporter and producer at the Poynter Institute, a journalism school and think tank. Before Poynter, he graduated from Michigan State with a degree in economics. He’s also a writer who works at the intersection of storytelling and technology. In 2009, he published a short book using the crowdfunding platform Kickstarter. You can read it at and follow along at @robinsloan.

More information – click here: #SXSW