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Tim Sanders and Nick Morgan led a great conversation today. Tim is well-known from writing the book  “Love is the Killer App”. Here’s my notes:

Intro by Nick Morgan “Tim knows his customers: meeting planners, speakers’ bureaus – and he treats them well.”

First step to a paid public speaking gig is publishing a book – e.g. Penguin, Harper – not self-publishing.

Aim for the audience of this presentation: getting paid over $3,500 for a speaking gig. Tier 2 speakers are paid US$15-50,000 (Tier 1 = Bill Clinton, Current prices: $86,000 Malcolm Gladwell and $750,000 – Jerry Seinfield.

The aim is also to be the keynote of an event – they set the tone of the event – rather than the speaker at the break or other timeslots.


How to do it?


1. Work out what you’d present – work out what have you done that is outstanding – your outstanding accomplishment – break it down – then be prepared to share how you did it – the details.
2. Then read: “How to write the perfect book proposal” – Herman – outlines the structure that you can send through to publishers to get a book deal.
3. Create a brand that is clear – the promise you’re installing in someone else’s brain about what you deliver – one sentence – shorten it to a sentence. e.g. “John humanises Social Media”
4. You need a 20 minute DVD – showing you doing what you do – you speaking in the style you usually do. This is about risk mitigation. The meeting planner is quite junior in an organisation and will watch the whole 20 minutes. They’re asking themselves while watching the DVD “Is this person going to come in and make me look really smart or are they going to say something that will make me look bad”. Don’t need to put too much $$$ into making the DVD. iMag = Image magnification [Sorry – unsure what that referred to]. Here’s how you create a great DVD – You give $100 amazon gift certificate to the director of production and ask for a copy of the filming. Then go onto craiglist.com and ask for someone to be a stringer of the event – i.e. someone who can take shots of the audience.

DVD total cost: $500 for stringer + $100 to pay of director of production. 

 
Other notes
* Don’t fit into someone else’s mould – got to be passionate about what you’re speaking about.
* Be prepared that if you want to get paid to speak, you have to edit everything you have to do, you have to compromise – your religious beliefs etc – as you may not be able to work if you swear (real estate industry speaking), reference political persuasion. You have to be conservative in what you wear, lose your sideburns! Tim lost $100K a year when he had sideburns.
* You have the chance to be the audience’s church, political adviser etc – it becomes addictive.
* Never book your gigs direct. When a query comes through Tim’s website, he directs it to the Agent who booked his last event. Agents gain 25% commission on signing.

* Meeting Planner can go around the agent and will Google a speaker – if they find any poor quality / bad videos of you, you can lose the gig. Therefore, professional videos and audio is the secret – podcasts are a good way to [win the gig/] build a following.
* “This is a 24×7 ADD [Attention Deficit Disorder] world”
* “Girl on girl crime” – Women Forums are the worst offenders of asking speakers to speak for free. “We have no budget” is a negotiating tool. Tim leaves these sorts of questions to his agent.
* Question from audience: “How do you get an agent?” Answer – Speaker’s Bureau.
* “A good book is a presentation given many times” Steven Covey
* Use your social networks: suggest that next time they are needing a speaker to refer me
* if you want tips on Speakers Bureaus – contact tim@timsanders.com
* If you have an idea that works (e.g. Tim’s “Love is the Killer App” book, evolve it rather than creating more books on different topics – so that your brand is clear.

Session Background:

From Blogger to Social Media Guru to Professional Speaker

How do you make the journey from blogger to social media expert to professional speaker? This panel will spill the secrets of getting started — and thriving — in the public speaking world, from creating a knockout presentation to marketing that actually works to getting along with speaker bureaus.

Saturday, March 13 at 03:30 PM, Room 19B

Presenters

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Nick Morgan
Public Words Inc

Dr. Nick Morgan is one of America’s top communication theorists and coaches. A passionate teacher, he is committed to helping people find clarity in their thinking and ideas ‘ and then delivering them with panache. He has been commissioned by Fortune 50 companies to write for many CEOs and presidents. He has coached people to give Congressional testimony, to appear on the Today Show, and to take on the investment community. He has worked widely with political and educational leaders. And he has himself spoken, led conferences, and moderated panels at venues around the world. Nick’s methods, which are well-known for challenging conventional thinking, have been published worldwide. His acclaimed book on public speaking, Working the Room: How to Move People to Action through Audience-Centered Speaking, was published by Harvard in 2003 and reprinted in paperback in 2005 as Give Your Speech, Change the World: How to Move Your Audience to Action. His new book on authentic communications, Trust Me, was published by Jossey-Bass in January 2009. Nick served as editor of the Harvard Management Communication Letter from 1998 ‘ 2003. He has written hundreds of articles for local and national publications. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government. After earning his PhD. in literature and rhetoric, Nick spent a number of years teaching Shakespeare and Public Speaking at the University of Virginia, Lehigh University, and Princeton University. He first started writing speeches for Virginia Governor Charles S. Robb and went on to found his own communications consulting organization, Public Words, in 1997. Nick attributes his success to his honest and direct approach that challenges even the most confident orators to rethink how they communicate.
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Tim Sanders
Deeper Media Inc.

Tim has deep experience in cutting-edge businesses and marketing. He’s weathered the quality movement as well as the dotcom crash and emerged with precious insight. He was the Chief Solutions Officer at Yahoo! and later its Leadership Coach. Prior to his senior positions at Yahoo!, Tim created and led the Yahoo! ValueLab, an in-house œthink tank��� which delivered futuristic insight on technology and human behavior. His first book, Love Is the Killer App: How To Win Business and Influence Friends is a New York Times and international business best seller. It stresses the importance of knowledge sharing, networking and compassion. His follow up, The Likeability Factor explains the concept of emotional talent and the importance of creating an engaging experience.

For more information on this presentation click here: #blogmoney

Thanks to  Public Money for the photos! Click here for more: http://www.facebook.com/album.php?aid=158448&id=331440583119&ref=mf#!/pages/Public-Words/331440583119