Last week I was approached by the Herald Sun newspaper as an example of the increasing number of women starting technology businesses – such as Runway Digital. The massive laughs that came were delightful – starting with savvy Sam Hardman from Inspire9 suggesting I sit on Danny Wearne from Peacock Studio and then as I reached uncontrollable giggles as we worked muscles and balanced awkwardly. Danny – thanks for being a great sport support – literally!

Dave from the Herald Sun went about photographing with the easy backdrop that is Inspire9 and old converted warehouses of Richmond. Later that day, the newspaper copy was updated to enhance the digital focus, encouraging businesses to get online, which is great.

With thanks to Emma Isaacs and Business Chicks for the great connection. {Come along to their events if you’re going to be in Australia!} And Sam Hardman for the photos below and to Adam Neumann for the photo above.

The article can be viewed by clicking here and more photos here (search “Samantha Bell”).

~ Sam