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“I’ve know a lot of intelligent people in my time – some of them highly intelligent. Yet many of them aren’t much more successful than average. How come?

I think the big problem is that they often over-estimate the value of their ideas, and underestimate the value of implementing them.

Many smart people think a good idea is worth a lot. They start companies and print business cards with pictures of light-bulbs on them. They believe someone is going to pay them a lot of money to lie back and think deep thoughts – while some less intelligent underling does the work to actually realize what comes out of their over-sized brains. They suppose the way to get rich is to scribble down a design of something smart.

But they’re wrong…

The true sign of genius isn’t coming up with the design in the first place, but implementing it. For even a dull idea, bought to realization, will stomp all over one that exists only as scribbles on a piece of paper.

Implementing any idea well – whether it’s a romance novel, a piece of software, a business, an invention or a dance event – is extremely difficult.

…The man who’s arguably the greatest inventor in history, Thomas Edison, summed it up succinctly when he said:

“Genius is 1% inspiration and 99% perspiration”….

Become a genius at execution – at seeing through an idea to the end – and you’ll find others will treat you as extremely valuable. And you’ll almost certainly become a great success.”

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