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Shifting media consumption – to consumption of various media at the same time – 45% of internet users consume more than 2 media channels at a time – TV and Internet at the top. Web site visits during Ten’s Masterchef tripled during the show – show’s the multi-tasking of media consumption.


How to get content across all the channels that are relevant to customers. Focus on customers and adapt the technology.

Awesome video shown from OneLove about their work and social media. Key tips: Post-event publicity important, user-generated content is key – elicit responses via providing value. Key point – users like to have FUN. 

Got to give initiatives at least 3 months to see results. Behaviour change / involvement takes time.

“Social Media” is such a terrible term. It’s more like “media”. 

From the tweet stream:
“TV is a gateway drug to the hardcore searching online”
“Phone brands used by 18-29 year olds – iPhone market share just over 10% compared to Nokia with approx 45% & Sony 15%”


I hope you enjoyed these notes – let me know what came up for you in reading – leave a comment!

Happy days to you

Come back again soon! See more of what I do and think via:

Program information: or tweet stream (today or for the next week) at:

Session information: 11.50am – 1.05pm: “Reaching Your Audience in 2010”

Looking at three demographics (under 24, 25-44, 45+) we define the proven methods to communicate to these rapidly changing audiences. Panel speakers from multiple industries explore the results of major campaigns to provide insight into the engagement, awareness and returns they’ve generated using specific online and traditional tools. Does social media actually generate revenue? Is TV more effective than ever? Are engaged audiences worth the hassle?
Ben Shepherd – Commercial Director, Sound Alliance
John Curtin – Brand Manager, Onelove Music Group
Stephen Leeds – General Sales Manager Victoria, Network Ten
Ash Hunter – CEO, Hunter 5