She’s a business professional who can…

1. See people’s business & life visions, their unique abilities & how to bring their vision to life.

2. Create quick action and make things happen.

3. Compile engaging stories for others – email communications to large audiences, funding documents, LinkedIn profiles, business plans, documents…

“Make the complex simple and the simple compelling.”

4. Introduce and connect relevant people.

5. Teach encourage, coach and empower people. 

I couldn’t think of anyone with a greater motivational presence than Sam Bell. Her passion for people, ideas and action is an inspiration – she dreams the possibilities, maps out the steps to make them happen, and lives the reality.

Genevieve Callaghan

Communications Expert

Her experience includes…

2007 to now: Sam founded and has directed Runway Digital – an international, digital & business consultancy providing leading-edge insight & clear plans for leaders.

1994 – 2006: International strategy consultant and project manager at Deloitte Consulting, KPMG Consulting, Telstra, finance and retail corporations, and boutique consultancies. Sam shaped new ideas into commercially sound concepts & business plans & prepared organisation & culture development plans.

2013: Co-founded the Do Lectures Australia. In 2014 & 2015 Sam and a team of 40 people created two internationally successful experiences, including a 5+ star pop-up village for 120 people, attracting PR and partnerships with Virgin, Jetstar, Westfield, Telstra, National Australia Bank, PwC, Medibank, and others. 

Be inspired by the Do Lectures talks:

Maggie Doyne “How The Human Family Can Do Better?”
Mickey Smith “Do Trust In The Things You Love”
Elle Luna “The Importance of Doing What You Love”
Steve Edge “Why You Should Have A Party Everyday”
Mark Shayler “Why We Need To Design Better Things, Not Design Better”

Sam’s also a speaker and writer of books & courses

Regularly Sam researches tech, digital and business trends and she has insights from seeing  many products and companies succeed and fail. She’s connected to a large, global network of people who make things happen and send her interesting insights. 

She’s written books, regular newsletters and presented:

2019: Re-released the Digital Leadership Tool as the ‘Digital Style System’ and the corresponding ‘Digital Style System Book’. Also released new Digital Style Program, free Mini-Course and the ‘LinkedIn Style’ book, 

2016 to 2018: fortnightly news and research from business trends, new tech (including blockchain, VR, AI & gene-tech) & life trends.

2016: Designed and published the Digital Leadership Tool.

2016: Authored the Standout Professional’s LinkedIn Workbook & the 7-Part Course to Gain Online Presence, showcasing examples and insights for professionals to uniquely represent themselves online.

2007 to 2016: facilitated social media and digital public courses in Australia and internationally as well as speaking at public and private events.

Sam likes to spot trends early:


Thoughtful & Purposeful Business


Social Media
& Digital Business


Agility, Digital Leadership & Ethics


Bitcoin, Blockchain Tech & Tokens



She’s also explored in other ways…

2007 – 2017: business planning & marketing for Payne’s Hut to attract people to paradise in country Victoria, Australia. Profiled in The Guardian’s list of top 25 places to stay in Asia Pacific. 

2014: Bhutan’s “Gross National Happiness” leadership course.

2014: “As seen from space” ~ People can view their location from space, thanks to the combination of Commander Hadfield‘s photos from the International Space Station & Foursquare.

2013: Founded Digital Treasure Hunts for teams to learn new digital platforms (blogging, twitter, foursquare, youtube,..). 100+ people chasing through Melbourne city solving clues. 

2013: SXSW.

2012: Co-created Play.Make.Do. an experience for leaders to connect with art, design & nature.

2007: Created Blink Tank which hosted 25 entrepreneurs and senior leaders in the High Plains (North East Victoria, Australia). Facilitated a mischievous program of surprise and delight. Great business and personal outcomes for individuals and the start of long-term friendships and business relationships.

2004: Kick-started Global Leadership Foundation’s Tables of Ten for progressive leaders – sign up here.

Sam’s been featured in:


Sam is based between Noosa, Brisbane, Mt Hotham and Melbourne, Australia.

Say hello via this form or contactsam at samanthabell dot com dot au